Business Research

Satisfaction surveys
Prospectory offers a number of tailor-made satisfaction surveys that are designed to measure the satisfaction levels of your employees, customers or your partners.

Customers’ satisfaction measures how your products and services meet the needs and expectations of your customers. Employees’ satisfaction surveys include the positive and negative issues your employees’ experience and face within your organisation. Employees’ satisfaction survey can examine the communication effectiveness within your company, job (dis-)satisfaction drivers, information gaps, management performance evaluation, faced barriers for efficient product delivery, etc.

Prospectory uses a number of IT techniques and quantitative measures to carry out the research and evaluate the data. One of the main measurements is the comparison of the gap between the expectations and the perceived experience. Additionally, further issues are evaluated by the means of statements using satisfaction scales. The results of the research are presented in a written management report, illustrated by data tables, charts, and other statistics. A personal presentation of results is optional.

Mystery shopping
Mystery shopping is one of the most useful market research tools to receive the first-hand experience as to how your company employees deal with customers. For detailed feedback regarding the customer service Prospectory includes the following mystery shopping techniques: special behaviour that has to be shown, specific list of questions to be asked, specific complaints that have to be admitted, specific purchases that have to be made, etc. The overall result will be evaluated based on the time and attention received as well as the quality of service received and the responses given by the employees.

Company’s image
Company’s image has to go hand-in-hand with its products and services. An appealing corporate image is a must for your company if you want to attract new clients and expand your organisation. Building your company’s image is one thing, but knowing whether your consumers actually see you as such is a different story.

Prospectory can provide you with the truthful picture as to how your company is presented on the market and how your customers perceive you. The company’s image research examines consumers’ awareness of your products and services, corporate image and its perception, customer’s commitment and other corporate identity issues.

Communication check
Communication check includes reviewing all the communication paths the company has internally and towards its clients. The communication check turns its attention to the connection between your company’s marketing goals and your correspondence, whether your communication is written and presented in a customer-focused way, whether your message is presented efficiently and effectively and whether there are any errors or typos in your communication methods.

The communication check can be used for the following communication elements:
- mailings
- brochures
- web-site content
- reports
- catalogues
- advertisement
- newsletters
- corporate bulletins
- telephone scripts
- memos
- sponsored magazines

Web usability
Web usability is a research and analysis tool, designed specifically for two areas:
- Automotive sector: Auto Web Communication Check (AWCC)
- Local government: Government Web Communication Check (GWCC)
Web usability checks offer an affordable survey subscription, which enables your company to evaluate the customer communication quality of your website. This product is localised specifically for the Dutch market.