Berry Global Inc.

Cases

“The road towards suc­cess can be found with the peo­ple that make use of your product.”

— Sander Zwarthof

Berry Glob­al Inc. is one of the largest sup­pli­ers of plas­tic pack­ag­ing in the world. 

Prospec­to­ry helped the BPI Agri­cul­ture divi­sion of Berry Glob­al Inc. with a case con­cern­ing a product/​marketcombination. We want­ed to speed up the growth of a prod­uct, baletite, and won­dered how well-known our con­cept (“film-on-film”) was in the mar­ket and what we could do to make more clients ent­hou­si­as­tic for this. We, there­fore, asked Prospec­to­ry to find out how well-known our new con­cept was in the Dutch mar­ket and how our clients see this,” accord­ing to Sander Zwarthof. 

From the begin­ning of this process the enor­mous pas­sion and ent­hou­si­asm of the peo­ple of Prospec­to­ry was strik­ing. In par­tic­u­lar, their ideas and their think­ing out­side the box pro­vid­ed a lot of clues and ener­gy. Besides, they were very direct and clear, which was high­ly appreciated. 

Due to their cre­ativ­i­ty and expe­ri­ence they made sure that it became clear to us that ener­gy may be put in oth­er things than we have been doing so far. Fur­ther­more, Prospec­to­ry high­light­ed for us that it is bet­ter to approach our clients in a dif­fer­ent way than we have done up till now. The peo­ple of Prospec­to­ry were able to free us from famil­iar pat­terns, which brought inno­va­tion and added new insights. They taught us that a lot of val­ue may be obtained from focus on oth­er tar­get groups. A num­ber of spe­cif­ic mat­ters have been dis­played that we can tack­le in the future. Their great exam­ples will def­i­nite­ly be tak­en into account and exe­cut­ed. Next year we will see the results thereof. ” 

Sander would cer­tain­ly rec­om­mend Prospec­to­ry, if some­one asked him for an orga­ni­za­tion that can do analy­ses and mar­ket research. He would then indi­cate that he was very impressed with the approach and ent­hou­si­as­tic com­mu­ni­ca­tion of the peo­ple of Prospectory. 

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