Berry Global Inc.
“The road towards success can be found with the people that make use of your product.”— Sander Zwarthof
Berry Global Inc. is one of the largest suppliers of plastic packaging in the world.
Prospectory helped the BPI Agriculture division of Berry Global Inc. with a case concerning a product/marketcombination. “We wanted to speed up the growth of a product, baletite, and wondered how well-known our concept (“film-on-film”) was in the market and what we could do to make more clients enthousiastic for this. We, therefore, asked Prospectory to find out how well-known our new concept was in the Dutch market and how our clients see this,” according to Sander Zwarthof.
From the beginning of this process the enormous passion and enthousiasm of the people of Prospectory was striking. In particular, their ideas and their thinking outside the box provided a lot of clues and energy. Besides, they were very direct and clear, which was highly appreciated.
“Due to their creativity and experience they made sure that it became clear to us that energy may be put in other things than we have been doing so far. Furthermore, Prospectory highlighted for us that it is better to approach our clients in a different way than we have done up till now. The people of Prospectory were able to free us from familiar patterns, which brought innovation and added new insights. They taught us that a lot of value may be obtained from focus on other target groups. A number of specific matters have been displayed that we can tackle in the future. Their great examples will definitely be taken into account and executed. Next year we will see the results thereof. ”
Sander would certainly recommend Prospectory, if someone asked him for an organization that can do analyses and market research. He would then indicate that he was very impressed with the approach and enthousiastic communication of the people of Prospectory.