“The enthousiasm of the Prospectory people is striking!”— Bastiaan Kats
Worldwide EY is leading when it comes to assurance, tax, transactions and advisory. They make a difference by dedicating themselves to “Building a better working world” — with more trust in business, sustainable growth, the development of talent in all its sizes and shapes and more cooperation.
With EY’s input Prospectory has approached approximately 300 prospects in order to create solid appointments. This worked well, in particular for ‘warming up’ the contacts.
Their method was rather direct. “The enthousiasm of the Prospectory people was striking. They stayed passionate; this did not slacken. This made sure that we are again working on our relation management with healthy enthousiasm in the broadest sense of the word. This involves both attracting new clients and maintaining contact with existing ones. In this business people often find the content more interesting than looking for new business,” according to Bastiaan Kats.
In his opinion Prospectory contributed to the fact that his employees have a clear picture of their proposition again and subsequently, pick up the sales and marketing side of the service with positive energy. “This has led to us now working for several new companies and organizations. It has resulted in many leads. Bearing in mind that the recovery time is still running.”
Striking in Prospectory’s approach is the fact that leads are “preheated”, which makes making contact a lot easier. Also making phone calls based on data assembled by their own data analists works very well.
Finally, Bastiaan indicates that he would definitely recommend Prospectory, if one of his business relations/acquaintances were to ask him for an organization that could help to improve their sales and marketing approach.