Challenging the proposition and making it truly (more) appealing to your clients
A lot of entrepreneurs love their own product or service, but this also often results in a blind spot for the potential weaknesses of the item they sell. And how do clients actually experience the product or service? Prospectory challenges you: is the offer easy to explain? Or could it be even simpler? Does a client recognize himself in the offer? Which specific advantages does your product or service offer? And how do you make sure that clients feel like doing business with you?
We help you to translate your product or service towards a true value proposition, with which you inspire your clients instead of simply informing them. After all, such a value proposition does not only communicate the actual offer, but also the ambition of the organisation. A clear value proposition helps the team to take specific action towards clients.
In 1 or more sessions we ask questions about your service and the corresponding sales and marketing approach. The questions are based on years of daily experience in sales and marketing. From different angles we challenge you and your service: as a dream client, investor or as employee sales.
What is in it for you?
- Which client issues does your proposition address?
- Which client trigger questions can you ask?
- Which advantages does your proposition bring?
- Which proof do you have?
- Your (potential) client feels heard and wants to know more.
- Your team pitches more effectively.