“Prospec­to­ry part­ner in busi­ness for AOMB

— Frank Reijnen - CEO

AOMB (Alge­meen Octrooi- en Merken Bureau, Gen­er­al Patent and Trade­mark Agency) helps entre­pre­neurs and entre­pre­neur­ial organ­i­sa­tions pro­tect them­selves against the dan­gers of copy­ing and emulation.

Through this pro­tec­tion, entre­pre­neurs can dis­tin­guish them­selves with orig­i­nal brands, inven­tions are made viable and invest­ments in inno­va­tion remain use­ful. The val­ue core of organ­i­sa­tions is ulti­mate­ly shaped by the cre­ativ­i­ty, intel­li­gence and exper­tise which allow the organ­i­sa­tion to posi­tion itself, sup­ply its own propo­si­tion and appeal to spe­cif­ic markets.

The peo­ple at AOMB advise in rela­tion to the pro­tec­tion of that unique­ness, that orig­i­nal­i­ty and cre­ativ­i­ty. They offer pro­tec­tion and defend intel­lec­tu­al property.

AOMB had been looking for the possibility of improving its sales channel for years. Several years ago, the situation was ideal; customers easily found their way to AOMB. Frank Reijnen, CEO of AOMB, foresaw that this situation would change in the future. To maintain its existence legitimacy, he went in search of means of expanding its commercial power by more extensively developing commercial advisors and making their tasks clearer.

Through an existing relation, Frank Reijnen came into contact with Prospectory. Prospectory supported the process of realising the switch from technically oriented teams to market-directed business units.

Through funnel management, based on Prospectory’s “four steps towards success”, and the usage of various training programs, Prospectory supported the transitional process.

The hands-on approach, down-to-earth attitude, and practical implementation made working together with Prospectory highly pleasant and result-oriented. With Prospectory, it really is “what you see is what you get”!

“To me, Prospectory is a partner in business”, explains Frank Reijnen. They understand the mutual problems and areas of attention. Frank Reijnen would like to add that Prospectory offers customers a good price/quality ratio.

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