Bank ten Cate


“Prospec­to­ry makes the difference!”

— Reinier Westeneng - Director

A struc­tured approach, com­bined with enthu­si­asm and pas­sion have guid­ed us towards success.”

Bank ten Cate & Cie is a full-blood­ed pri­vate bank. Abun­dant per­son­al inter­ac­tion and first-class ser­vice are cen­tral to their Pri­vate Bankers and Invest­ment Con­sul­tants. The bank’s pri­ma­ry goal is to help its clients to realise their finan­cial tar­gets. Main­tain­ing the cus­tomer base is the main pri­or­i­ty, but at the same time the bank hopes to con­tin­ue to devel­op, also by wel­com­ing new clients. This requires planned (net)working by the com­mer­cial staff, acqui­si­tion­al oper­a­tions, and the right mix of proac­tiv­i­ty and acqui­si­tion­al skills, to obtain clients con­tin­u­ous­ly, while main­tain­ing client sat­is­fac­tion at a high level.

In order to further develop the knowledge and skills of its commercial staff, Bank ten Cate hired Prospectory. “Prospectory instantly felt what our needs were as a customer”, says Reinier Westeneng, director of Bank ten Cate.

Prospectory developed a customised program. The program, a combination of theory and practice, consisted, amongst other things, of a run-through of the proposition trajectory, followed by a bi-weekly evaluation with the participants, embedded in practice. In addition, various workshops were deployed to develop awareness and other faculties.

“An important prerequisite for the creation of a successful collaboration also lies in frequent evaluation between client and trainer. It allows you to recalibrate, and respond to specific needs”, says Reinier Westeneng. “The enthusiasm and passion of the trainer(s) is contagious in this process. And this contributes to its success!”

Bank ten Cate managed to give substance to its practical need to collaborate with Prospectory!

Hewlett Packard

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